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Monday, March 26, 2012

BlackBerry Declining Trend in Canada

BlackBerry's popularity in Canada starts fading. For the first time, iPhone shipments exceeded the shipments of BlackBerry in Canada. This is quite disappointing for RIM (Research In Motion), considering they have been dominating the smartphone market in its homeland for a long time. A study said: Canadian residents only buy one iPhone for every 5 BlackBerry that they buy, in 2008.

A data released by IDC and Bloomberg, March 23, 2012, revealed that Apple shipped 2.85 million units of iPhone to Canada in the last quarter of 2011. While RIM only 2.08 million BlackBerry units.

RIM sales in Canada fell 45% in the third quarter of 2011, compared to the same period in the previous year. BlackBerry's market share also continues undermined by the iPhone and Android in the United States.

Nevertheless, according to Bloomberg, BlackBerry still sells more than the iPhone in the Middle East, Asia, Africa and Latin America.

To increase sales and compete with the iPhone and Android, RIM is preparing BlackBerry 10 OS, to be released in late 2012.
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