Nokia 808 PureView is a hot subject of conversation related its monstrous 41-megapixel camera resolution. But according to Sony, the Nokia 808 PureView's camera technology is not something new, aka obsolete.
Not just Sony, previously, Olympus and Nikon also said similar thing, and they feel confident that such technology will not cause too much trouble for their camera business.
Not just Sony, previously, Olympus and Nikon also said similar thing, and they feel confident that such technology will not cause too much trouble for their camera business.
Sony claimed that they already have developed the same pixel magnification technology about a year ago. Sony concluded that the application of such technology on a phone is not worth doing.
"It's quite clear it's a development announcement more than a retailable proposition, the technology is not new, it's only what our cameras have done for about a year now." said Paul Genge, Sony UK Category Development Manager.
"It's quite clear it's a development announcement more than a retailable proposition, the technology is not new, it's only what our cameras have done for about a year now." said Paul Genge, Sony UK Category Development Manager.
Paul also admited Nokia make a breakthrough by incorporating these technologies in mobile devices, although he kept insist that now is not the right time to release a phone with such a monstrous camera. "But in the mobile sector, it is a breakthrough. So I can understand why the handset is getting so much attention... It is still only a technological announcement, it's not a plausible retail solution yet." He added.
